Effective Date: March 2, 2026

Forma Performance LLC

Website: https://formaperformance.com

Email: info@formaperformance.com

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1. Introduction

Forma Performance LLC (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and safeguard your information when you visit our website or use our services.

By using our website or submitting your information, you consent to this Privacy Policy.

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2. Information We Collect

We may collect the following categories of information:

Personal Information You Provide:

    •    Name

    •    Email address

    •    Phone number

    •    Age

    •    Income range

    •    Information submitted through forms

    •    Payment information (processed via secure third-party providers)

Automatically Collected Information:

    •    IP address

    •    Browser type

    •    Device type

    •    Pages visited

    •    Time spent on website

    •    Referral sources

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3. How We Use Your Information

We use collected information to:

    •    Schedule and confirm appointments

    •    Provide coaching services

    •    Send appointment reminders

    •    Deliver coaching updates

    •    Respond to inquiries

    •    Process payments

    •    Improve website functionality

    •    Maintain business records

    •    Comply with legal obligations

We do not sell, rent, or share your personal information for marketing purposes.

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4. SMS Communications & Consent

If you provide your phone number and explicitly opt in, you consent to receive SMS messages from Forma Performance LLC regarding:

    •    Appointment confirmations

    •    Appointment reminders

    •    Coaching communication

    •    Customer support

Message frequency may vary.

Message & data rates may apply.

You may opt out at any time by replying STOP.

For assistance, reply HELP or contact us at info@formaperformance.com.

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5. Cookies & Tracking Technologies

Our website may use cookies and tracking technologies to:

    •    Improve user experience

    •    Analyze website traffic

    •    Track performance metrics

    •    Improve marketing effectiveness

You may disable cookies through your browser settings.

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6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information.

However, no method of transmission over the internet is 100% secure.

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7. Data Retention

We retain personal information only as long as necessary to provide services, maintain records, and comply with legal obligations.

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8. Your Rights

You may:

    •    Request access to your data

    •    Request correction of inaccurate data

    •    Request deletion of your data

    •    Withdraw consent to communications

To make a request, contact:

info@formaperformance.com

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9. Mobile Information & Data Sharing Statement

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

All categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

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10. Children’s Privacy

Our services are intended for individuals 18 years or older. We do not knowingly collect data from minors.

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11. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

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12. Contact Information

Forma Performance LLC

Email: info@formaperformance.com

Website: https://formaperformance.com